They also see this as valid proposition for them because there is nothing more massy which consumes data than TV. We have reached out to a wonderful telecom partner for our distribution. But we are glad to have them on board to bundle dittoTV with their data cards. "TV being synonymous with entertainment for the Indian masses, we are excited to partner with dittoTV to enable consumers to carry their entertainment wherever they go.”Īnand adds that dittoTV has sewn up carrier billing deals with almost all the telecom providers.
"With the rapid rollout of our 4G services and increased penetration of smartphones in the country, we are providing our customers an array of rich digital services to meet their demand for engaging apps and content," explains Idea Cellular chief marketing officer Sashi Shankar.
ZEE NEWS HINDI DITRTOTV FREE
Under this, a promotional offer has been drawn up which allows customers in Idea 3G and 4G provider circles to subscribe to dittoTV free of cost, along with select monthly data packs until 31 July 2016. In a bid to encourage sampling of dittoTV, ZEEL has partnered with Birla group owned telecom provider Idea Cellular. A broad marketing campaign - which observers say will include TVCs on the Zee network, Siticable and dishTV - has been drawn out to push the #deshkatv and #beeskaTV to the potential target audience. She points out to dittoTV's adaptive technology which will adjust to a range of internet speeds in order to deliver a seamless viewing experience, making it suitable for both urban and rural markets. We have found that there is a huge need gap in hostels and we intend to be at youth festivals and various events to make sure that ditto is their one stop entertainment destination.” They are the specific TGs that we are chasing.
A huge aspirational audience of ours is college students who we believe will use this especially given the Wifi in the colleges.
ZEE NEWS HINDI DITRTOTV TV
We see it serving as your first and only screen, as your second screen or just your TV on the go! Keeping the Indian landscape in the mind, dittoTV will soon be available in all regional languages. Says she: “We really wanted to go mass and affordable with this pricing. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum," opines Zeel MD and CEO Punit Goenka.ĭittoTV business head Archana Anand gives the rational for the competitive and low pricing. It will allow users to control where they watch television in a way that has not been possible before. “With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers.
ZEE NEWS HINDI DITRTOTV PLUS
The platform has tied up with major Indian broadcasters with the exception of the SunTV group and Star India giving it a portfolio of 100 plus Hindi, English and regional language channels, encompassing general entertainment, sports, movies, news and lifestyle on board. The price gets even more lip smacking for users subscribing for three months (Rs 50), six months (Rs 90) and annually (Rs 170).
As part of the relaunch Zee Digital Convergence Ltd (ZDCL) has re-positioned dittoTV as desh kaTV with a promise to make live television available to every Indian via any device - viz phones, tablet or PC. The riposte came from the Zee management yesterday with its announcement that it would be launching dittoTV with a bouquet of 100 plus channels at a price point of just Rs 20 per month. The reason: even as rivals Hotstar, Voot and others such as Hooq, YuppTV seemed to be having strategic direction, dittoTV seemed to be going adrift. MUMBAI: Media watchers have been speculating for some time about what Zee Entertainment Enterprises Ltd (ZEEL) would do in the live and linear OTT and VOD space with its dittoTV service.
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